Ágora Bogotá: Centro de Convenciones
#ÁgoraBlog
Keys to hosting your hybrid event
Fecha 25-05-21
Our industry has changed. The past year has brought an unprecedented transformation to the sector, driven by the acceleration of digitalization brought on by the pandemic.
In this context, hybrid events have gained exceptional relevance, as they allow organizers not only to manage attendance capacity but also to offer a more complete experience for their audience.
According to the Markletic Event Research study published in February this year, around 34% of respondents expect to invest more in hybrid events in the coming years. However, this new reality also brings challenges that our industry must address—for example, ensuring meaningful inclusion of online audiences. In the same study, around 39% of virtual attendees at hybrid events Servicios al usuario Reported not feeling included in the experience.
Therefore, event organizers face the challenge of reducing that percentage of participants who feel disconnected. Here are five key strategies for hosting successful hybrid events:
1. Design an agenda that truly includes all audiences:
In hybrid events, it’s essential to consider the experience of both the in-person attendees at the venue and the virtual participants. Keeping digital audiences engaged can be challenging, but it’s a vital part of the planning process.
2. Balance the timing for each audience:
With two types of attendees, you need to account for factors like how long it takes an in-person guest to return to the conference room after a break, or how much screen-free time a virtual attendee might need to avoid fatigue.
3. Ensure a reliable connection:
More than 67% of respondents in the study said that one of their top concerns is maintaining a smooth technical connection. That’s why it’s essential to have a qualified, expert team capable of delivering the best possible experience and providing technical support before and during the event.
4. Find the ideal venue:
Over 35% of event organizers in the study acknowledged that finding the right venue can be a challenge. The venue should not only provide an outstanding on-site experience but also have the infrastructure and technology to ensure seamless integration with the digital environment.
5. Offer networking opportunities:
As event professionals, we know that one of the most valuable aspects of any gathering is the ability to connect people and create business opportunities. In hybrid events, this cannot take a back seat. In fact, more than 80% of respondents consider networking capabilities a key factor in audience satisfaction.
At Ágora Bogotá, we know that the future of our industry is hybrid. That’s why we work to deliver memorable in-person, virtual, and hybrid experiences, supported by our comprehensive Ágora Virtual platform — a tool that enables us to offer an integrated experience. Our expert team in events and technology will accompany you through the entire process — from planning and execution to logistics.
