Why do meetings matter?

Fecha 04-06-21

How does your company benefits from events?

They enhance your company’s reputation.
They help increase your business sales.
They’re ideal for building customer loyalty.
Meetings motivate your employees and strengthen corporate culture.
They’re the perfect space for knowledge exchange.
They represent an opportunity for networking.

In Bogotá, the impact of the business meetings industry has been positive for the economy, thanks to multiple national and international events.

According to ProColombia, holding an event activates more than 13 service sectors, making it a key tool for a destination’s economy.
Business travelers spend an average of US$472 per day, generating significant economic impact.
(Source: ProColombia Economic Contribution study).
In 2022, Bogotá’s GDP grew 9.9%. The boom in concerts, conventions, and social and business events in the city contributed 74.1% of the added value growth.
(Source: Bogotá Secretariat of Economic Development).
The MICE industry generated 218,000 jobs in 2019.
(Source: MICE & Events Education Training Organization and PROCOLOMBIA)

Some tips for organizing comprehensive events:

Efective Meetings

Set clear objectives with measurable metrics.

Estimate your budget considering every detail.

Choose a venue that fits your needs.

Organize your plan: logistics, management, and promotion.

Focus on creating memorable experiences for your audience.

Generate content from the event for social media.

Make sure every part of your plan is executed properly.

Stay alert and ready to respond to any unexpected situation.

Review all expenses in a financial Report.

Meet with your team to evaluate the event’s development.

Write the final event Servicios al usuario Report for your company.

Share the experience on social media.

The participation of the business events sector in Colombia has significantly contributed to the country’s development. The value of this segment is undeniable thanks to its influence on various industries, including hospitality and aviation.

How events contribute to the country’s economy?

In 2022, 55% of all trips to Colombia were for business tourism.

(Source: ANATO - Traveler Trends Survey 2021-2022).

A business tourist spends five times more than a leisure traveler.

(Source: International MICE Industry Congress).

In Latin America, the average spending per business traveler is US $450.

(Source: International MICE Industry Congress).

The MICE tourism industry generates US$2.5 billion in economic impact for Colombia.

(Source: Jaime Cabal, president of Fenalco)

Business tourism accounts for nearly 23% of total tourism in Colombia.

(Source: Jaime Cabal, president of Fenalco)

At Ágora Bogotá, the work of our team, our infrastructure, and our principles have made us the place where business, knowledge, and innovative experiences come together to drive corporate growth.

In 2022, Ágora Bogotá Convention Center hosted 111 events, generating an economic impact of US $67.1 million.

During the same year, 11,636 international visitors attended events at the venue, and 4,818 additional jobs were created as a result

Global

Meetings

Industry day 2023

We are proud to be part of the transformation of this industry!

#MeetingsMatter #AgoraBogotá

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