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Why Colombia?


  • Colombia is located at the foot of the Andes Mountain range. Since it is the ‘corner’ of the continent, it is the only country in South America with privileged access to two oceans: Pacific and Atlantic.
  • Having no seasons, its diversity of climates and destinations offers endless combinations to host the most spectacular events at any time of the year.
  • With a population of 49 million inhabitants, each region of the country is a totally different world in terms of cultures, rhythms, and traditions, which makes it a magical destination, as it is narrated in the books written by our Nobel Prize winner, Gabriel García Márquez.
  • Colombia has the largest number of species per unit area on the planet. There are more than 1,800 species of birds (more than the sum of the total of North America and Europe).
  • Colombian herbaria have classified more than 130,000 plant species. Among them, 3,000 kinds of orchids.
  • Colombia is the world·s second largest producer of coffee, after Brazil, and the first to produce mild coffee.
  • It has the largest Latin American coal reserves.
  • The Colombian cuisine is as diverse as everything else. Each region has its own typical dish. Starting with the ‘Ajiaco Santafereño’ in Bogota. Then, there is the traditional ‘Arroz con coco’ from the Caribbean, the succulent ‘Bandeja Paisa’ from the Eje Cafetero, and the slightly spicy seafood from the southwest Pacific.


  • The growth in the number of tourists that visit Colombia every year is higher than the world´s average. Year after year it increases its number by 10%.
  • In the last decade, Colombia has stood out as an important destination in the organization of world-class events. According to the ranking of the International Association of Congresses and Conventions (ICCA) in 2017, with 142 events held, the country ranked as the third event destination in South America, after Brazil and Argentina.
  • Bogota is Colombia’s prime destination, with the largest number of international events held, followed by Cartagena and Medellin.
  • In recent years different international hotel chains have chosen the country as a destination to expand their operations. Among them are JW Marriott, W Hotel, Four Seasons, Accor, Best Western, Hilton, Estelar, Hyatt, Intercontinental and Marriott.


  • It is one of the countries with the greatest economic stability in the region. In the last five years, the Colombian economy grew by an average of 3.1%.
  • Colombia has 15 trade agreements. 3 of them have a partial scope which allows it to have preferential access to more than 45 countries and close to 1,500 million consumers in markets such as the United States, the European Union, Brazil, Mexico, Chile, and Peru.


  • More than 700 weekly international direct flights and direct connections to more than 25 countries.
  • 23 airlines fly to Bogotá
  • El Dorado International Airport is the first airport in cargo transportation (about 70% of the air cargo moving through the skies of Colombia) and the third in passenger transport in Latin America.
  • Skytrax, global airlines and airports audit, awarded El Dorado Airport the recognition as ·Best Airport in South America· in 2018, and included it in the annual ranking of the World Airport Awards in the list of the top 23 4-stars airports in the world.
  • From 2014 to 2018 the terminal has risen 214 positions.


  • Bogota is the most populated city in Colombia, with 8.1 million inhabitants. It is the sixth most populous city in Latin America after São Paulo, Mexico City, Buenos Aires, Rio de Janeiro and Lima. It is estimated that by the end of the next decade it will be the first megacity in Colombia with more than 10 million inhabitants.
  • It is the first labor market in the country, with more than 4.6 million employed.
  • The country·s middle class increased and came to represent approximately 30.9% of the population in 2018. It is expected to represent 37% by 2020 and 46% by 2025.