Why Bogotá?
Bogotá has a market of over 11 million inhabitants, supported by a solid and diversified economy. In 2024, the city contributed 25% to Colombia’s total GDP. It is one of the largest and most dynamic markets in the region.
BOGOTÁ: AN ATTRACTIVE MARKET
The city’s productive structure is diversified and has established Bogotá as the country’s leading service hub. Artistic activities make a significant contribution to the GDP, driven by the boom in concerts, conventions, and both social and business events. It is Colombia’s financial capital, generating half of the sector’s national GDP.Bogotá is the largest business platform in Colombia, where more than 426 thousand active companies are located.
- Bogotá is the largest business platform in Colombia. As of 2024, the city has more than six million employed individuals.
- According to the 2024 IMD ranking, Colombia stands out for its economic performance, showing progress in international trade.
- The capital highlighted its ability to adapt and ensure the success of events in 2024, ranking fifth in ICCA’s Destination Performance Index in Latin America.
- Bogotá is one of the main cities in Latin America when it comes to doing business. Currently, there are about 2.464 companies with foreign capital participation.
- The city offers an immense variety of international connections, thanks to the El Dorado International Airport, which has the largest air cargo capacity in the region.
Source: Invest in Bogotá